Wordswag 

($3.99 on app store) Oh this app is a must! Create your own inspirational photos and watch your engagement go through the roof! You can use the apps graphics or, for better exposure, use your own products in the background and adjust the transparency.  There are a ton of font combinations to use so you can always create something unique and on the fly.   

I love creating subtle sponsoring posts! Here I used Wordswag to create a welcome message for a new Miche team member and superimposed it on top of our February 2016 Starter Kit (which is fantabulous if I do say so myself!). Not only does she get a warm and fuzzy feeling from her new Big Apple team, but her friends and family are notified of her new business venture!

Phonto

(free!) Phonto lets you add text to any image and it’s FREE!  You can choose from a number of different fonts, styles, colors, sizes and you can even include a drop shadow. Add your website at the bottom of your graphics for branding – great way to get your name out there when people share your images.               

Another not-so-subtle sponsoring post.  While I used Wordswag to create the message (I love the look of the combination of the fonts), I branded the image with my website URL with Phonto.

Crossing out a phrase and substituting a different word is an excellent technique to place emphasis on that word. I used Phonto do exactly that in this graphic.  Try next time!

Facie 

($3.99 on app store). Photos featuring faces in Instagram are more liked than others. But, let’s face it, our selfies may leave something (or a lot) to be desired. That’s where Facie comes in. This app focuses in on the face you select (yes you can adjust each face in the photo separately) and you can tweak skin corrections, make your face leaner, make your eyes brighter and a host of other fixes, filters and enhancers. If you are over 40, make sure this app is in your Instagram arsenal!   

I’m going out on a limb here and sharing my “before” picture.  Now Facie is a powerful app and you must be careful not to go overboard with the skin clearing feature otherwise you will look like a plastic doll.  I like to keep it somewhat real, just not too real.                          

Give these apps a shot and mix up your Instagram feed a bit.  Do you have a favorite photo app – please share!

SneekPeeq makes discovering new merchandise fun through social shopping and gamification – they have hidden tons of fun badges and price reducing rewards throughout their site. Also you can accumulate additional discounts from the badges and rewards you unlock. So, the more you buy, share, love, and peeq, the more incentives and surprises you’ll receive.  You can spend them at anytime and that unique item that you absolutely must have!  Check back often because they are constantly featuring  new brands and products just asking to be discovered daily.

Here are just a few of the fab finds I have come across:

So I hope to see you shopping on SneekPeeq with me!!!!! Sign up for free by clicking here: 

I had used Microsoft Office’s OneNote exclusively to file away all those interest discoveries before Pinterest came along but now, I only save to OneNote things that I absolutely want to keep on hand. Remember: if the post or site you pin from is removed, your pin will no longer function.  If you a really love a tip, recipe etc. make sure you make a hard copy whether electronically or the old fashioned way – print it.

Anyway, I digress. The one thing I do appreciate about the social media gurus finally jumping on the band wagon is that now developers are creating apps and extensions to further enhance the pinning experience.  I wanted to share two with you today that I think are worthwhile to the avid Pinner:

 Customize Your Board Covers

Pinterest recently added the ability to select and reposition a particular pin for the cover of your board.  There are two ways to do this: Go to your Boards page and mouse-over the board you want to edit and click “Edit Board Cover”. Next, select a cover pin and drag it to the exact position you want.  You can also choose a board cover while you’re browsing within your board: Just mouse-over any of your pins to select it.

Pinterest Pro

This free Chrome extension (you are using Chrome right – not that crappy Internet Explorer?) adds a few cool tweaks to your pinning experience such as the ability to right click any image on any website and click “Pin to Pinterest” to instantly pin from anywhere on the web, hover over pins and instantly get a zoomed in version without having to click through and creates a Popular pin dropdown — click the pinterest icon in your toolbar to see a random list of popular pins.  Definitely a worth-while addition!!

Have you come across any cool apps or extensions? Please do share! Need an invite to Pinterest? Comment below and I will be sure to send you one!

We were in a mandatory evacuation zone here in Baldwin Harbor.  At the time, I thought it ridiculous that Nassau County Executive Ed Mangano ordered us to leave.  In retrospect, it was an excellent decision – especially for those just north of us and in Bay Colony.  The flooding was horrific.  However, I knew that 1) our home’s elevation was between 13-16 feet, thanks to Trails.Com 2) High tide was at approximately 8:30am with 3.9 feet above sea level (thanks to Tides 4 Fishing).  Add the storm surge of 3-6 feet predicted for the South Shore and we knew we would be fine because our elevation was higher.  We got our kids out to Westchester to stay with our inlaws and we were determined to save our basement, by running our pump in the sump pit.  Our neighbors just north of us were not as lucky as their elevation was a mere 7 feet.  One of my neighbors across the street did not have this vital information, evacuated and now has 6 inches of water in her basement.

Saturday evening into Sunday morning, I live-blogged at the Long Beach Patch.Com site.  We shared information as to what we were seeing as Hurricane Irene started to affect New York and Long Island and government officials soon discovered us. Amazingly, they asked us to tweet essential information to get the word out and we did.  @SuffolkCountyPD did an excellent job of getting us up to date info to share.  It was comforting that dark and scary night to talk to others and share stories as Hurricane Irene bore down on us.  Could also have been a lifesaver – it is where I heard that a tornado warning went into effect in Baldwin, Oceanside, Freeport and the barrier islands at 4 am to 4:16am.  That was the longest 16 minutes of my life as we waited anxiously for this unexpected threat to pass.

People turned to social media in droves to find out what was happening in their local neighborhoods and how they fared from the wrath of Hurricane Irene. Pictures and video were posted of the damage incurred on YouTube, Twitter and Facebook.  We checked on each other to make sure our friends and loved ones made it through.  One friend was trapped up at Windham, NY and through Facebook, friends sent updates as to the status of the NY Thruway so they could finally make it home yesterday, after a grueling 8 hour drive. LIPA tweeted its news briefing yesterday to let residents know just what was going on with power restoration and we shared that with everyone who didn’t have power yet. Government officials and agents regularly communicated with us through Twitter and their Facebook pages – providing not only up-to-date information but a place for people to vent and voice their concerns.

For our area, I think Twitter and Patch.Com were the best communicants of pertinent information. Twitter, with its 140 character limit, allowed Tweeters to post concise information with links that was easy to organize into searches and lists using hashtags. Patch.Com continually posted on their site, as well as Twitter and Facebook, updates as to what was happening in local Long Island neighborhoods. However, Facebook and YouTube provided the human interest side of the hurricane. People shared their pain and loss with each other through posts, pictures and videos. Those who posted that they thought the storm was over-hyped were quickly countered with pictures, videos and stories of homes swept away, horrific floods and death.

We were the media this past weekend and I think that those who thought that social media was just for fun are now realizing the magnitude of its influence on how we communicate and share information.

Yesterday’s storm was the worst storm I have ever experienced in my life. With gusts up to 70mph, trees fell, power lines came down, and roofs blew off. There were fires and people still without power and being told not to expect power to be restored until Tuesday or Wednesday. A tree fell in our backyard and, by a miracle, came through the gap in the railing on our deck causing  minimal damage. Our neighbor behind us was not quite so lucky – a massive cherry tree crushed his deck, as well as everything on it, and barely missed his house. Our next door neighbor – who just closed on the house about a week ago – had two tremendous pines fall forward toward the street. If you are a homeowner, you know that tree removal is expensive. What a way to embark upon homeownership!

When we woke up this morning and looked out the window at our backyard, we surveyed the damage and this giant tree laying across our yard. Dan determined we were in need of a chainsaw (which of course we didn’t have – surprisingly). So, he left messages with a few friends and I decided to post a request on Twitter & Facebook. I got suggestions, friends who RT’ed (Re-Tweeted for those of you non-Tweeters) my request to pass it along to their followers and a Long Island attorney who actually had one left behind by an ex. I sat back a moment and contemplated the power of social media – I was able to get more of a response than my husband who left messages for his friends. Social networking isn’t just about marketing & business, its about engaging, connecting, and sharing with each other. It take the concept of the neighborhood to the next level – creating virtual “neighbors” who come to each others’ aid in times of crisis, celebrate together in times of joy and allow us to create that sense of “belonging” that appears to be sorely lacking.

Growing up in Queens, we had stoops in front of our homes where we connected with our neighbors. We would sit out on the stoop and people would stop by to chat, friends would gather and you knew your neighbors. I remember the Blackout of ’77 (I know..I am dating myself) when everyone gathered outside and it was more like a big block party, not a crisis. Here on Long Island, there are no virtually no stoops or porches and people spend their leisure time in their backyards – cut off from the interaction that would normally take place by encountering passersbys. I think it facilitates a lonely and solitary existence – I have neighbors that we have not exchanged more than 5 words with since we bought the house in 1997.

With the advent of the internet and social media, we are again interacting with our neighbors except that term now encompasses geographic neighbors as well as those we create because of similar interests, professions, schools etc. We can touch lives and make friends with people we might never have encountered but for Twitter, Facebook, and other social networks. I have friends now all over the country as well as people closer by that I would never have met but for social networking. My life is much richer because of this experience.

Social networking isn’t just online – it spills over to in-person networking as well. Groups and meetups have sprouted everywhere and they are scheduling in-person events where virtual friends & colleagues can meet face to face.  I was invited to one such event, Tomatoes & Thyme on March 18th,  by one of my tweeps – it is being held by The Three Tomatoes – an online network that caters to “women who aren’t kids” and even if I have to move a mountain to do it (or just fight sheer laziness), I am going to go.

So tonight, although the air is heavy with the scent of pine, I am grateful that not only was our house not crushed by a tree and we have power, but for my virtual neighbors who lent a helping hand when I needed it and I can’t wait for the 18th!